A.T. Still University’s marketing campaign, “Diversity Means More Than Hue at ATSU,” received an honorable mention at the Cynopsis Media Social Good Awards in New York on March 2. The campaign is a multi-channel initiative integrating print, video, and online platforms to highlight ATSU’s commitment to diversity in education, while encouraging students from diverse cultural and ethnic backgrounds to consider a health sciences career. ATSU collaborated with FabCom, a marketing agency based in Scottsdale to develop the initiative, according to a press release.
ATSU has a campus at 5850 E. Still Circle in Mesa and 800 W. Jefferson St. in Kirksville, Missouri.
“We are pleased to see talented teams within the university harnessing new communication channels and leveraging new technology,” ATSU President Craig Phelps, DO, ’84, said in the release. “Through programs like this, ATSU promotes diversity in medicine, dentistry, and healthcare professions with an emphasis on leadership and service.”
Other finalists in the diversity category included A&E Networks, Special Olympics, Univision, and Viacom International Media Networks. The Atlanta Hawks Basketball Club took the top honor with its “Unity Weekend” campaign.
“It is an honor for ATSU to be considered for such a prestigious award among the industry giants that were recognized in this category,” ATSU Associate Vice President for Diversity & Inclusion Clinton Normore, MBA, said in the release. “This recognition is a testament to the University’s commitment to its mission to promote diversity in healthcare education and improve access to healthcare in under-served communities.”
Established in 1892 by Andrew Taylor Still, DO, A.T. Still University began as the nation’s first college of osteopathic medicine and has evolved into a leading university of health sciences comprised of two colleges and four schools on two campuses and online. Today it offers master’s degrees cross allied health disciplines and doctorates in athletic training, audiology, dental medicine, health administration, health education, health sciences, occupational therapy, osteopathic medicine and physical therapy. The website is www.atsu.edu.