Tempe is expanding Mill Avenue District to strengthen and attract businesses to College Avenue.
Niel Calfee, Arizona State University real estate development director, said the businesses on College Avenue will benefit from the Mill Avenue District expansion.
Mr. Calfee said College Avenue has always struggled to maintain good business and attract new businesses.
“With Mill Avenue being a block away from College, I guess you could say it steals business from College Avenue,” Mr. Calfee said. “College needs something that Mill does not have and that’s exactly what we are going to create.”
Paul Salinas, partner of Wetta Ventures, said by adding Postino Winecafe and Snooze Breakfast Eatery more foot traffic has been drawn to College Avenue. These businesses are going to do well because there is nothing similar to them in close proximity, Mr. Salinas said,
“Mill Avenue is heavily populated by bars and shops, which is great, but by adding these new additions to College Avenue we are expanding the culture and diversity within Tempe and the Mill Avenue District,” he said.
Mark Viendra, city of Tempe architect, said in addition to adding to Mill Avenue District, Tempe has unique plans for College Avenue itself.
“We’re creating a plaza that will link the newly finished ASU College Avenue Commons Building with ASU Art Annex, which is in the works,” Mr. Viendra said.
Editor’s note: Brittany Hughes is a journalism student at the ASU Walter Cronkite School of Journalism and wrote the article as a class assignment.